Brand, Creative + Cultural Strategist

I have driven new business, led strategy, and developed winning pitches for clients including Netflix, H&M, DreamWorks, and Planned Parenthood.

As a strategist and business development lead at ROCK+PAPER, an experiential agency, I secured and grew accounts through cultural fluency, creative strategy, and client relationships that converted into repeat business.

I think in patterns and connections across culture, categories, and disciplines, and I bring that range into every brief I touch.

My background as a Webby Award-winning documentary filmmaker trained me to ask the right questions, observe keenly, and guide stakeholders with empathy.

I'm currently developing a framework I'm calling Cultural Development — exploring the intersection of brand equity and cultural production, and what it looks like when brands make genuine contributions rather than seek relevancy.

The thesis in four words: cultural contributions as currency.

Case studies and fuller thinking available on request.

I hold a Masters in Branding from the School of Visual Arts in New York, led by Debbie Millman.